You understand the power of social media marketing. Your brand has accounts on Facebook, Instagram, and Twitter. You have a presence on LinkedIn and a channel on YouTube. You’ve got…
A social media influencer is a social media user who is seen as an authority in a given industry, has a large and engaged fan base, and influences others due…
Content marketing has risen in prominence over the past decade, and for good reason. This strategy allows brands to connect to their Consumers. With quality content , brands position themselves…
If you are trying to build a successful online business, you need to learn how to communicate with your Consumers in an effective and concise manner. The internet was created…
For too long, Instagram has had a bad rap. It was seen as a frivolous app, ideal for posting pics of avocado toast, filtered selfies, and little else. Not any longer. Instagram is quickly becoming the hottest social media platform for for digital marketing. Brands have found success with approaches ranging from direct (Levi’s) and captivating (Reuters) to creative (Playdoh) and irreverent (Taco Bell). Instagram can be as cute, funny, enlightening, or beautiful as you want it to be. Here are a few tips to get the most out of your brand’s Instagram account.
Instagram is a social media platform that focuses primarily on imagery. At first, it was a small fish in a big pond largely dominated by its big brother Facebook. However, now Instagram’s numbers and popularity is nearly surpassing the other social media giants. Why? One word: visuals.
Malcom Forbes once said, “Failure is success if we learn from it.” Og Mandino said, “Failure will never overtake me if my determination to succeed is strong enough.” “Success consists…
We once worked with a Client named Heather, who had a fantastic skin care product. Her all-organic product line appealed to a wide variety of Consumers. She even had a…
For Consumers, Facebook is a fun communication platform. For successful marketers, it’s a tool to build relationships between brands and their Consumers. For unsuccessful marketers, however, Facebook can be an…
At the end of 2016, the vast majority of social media marketers predicted that 2017 would be dominated by video content. They were right: in 2017, video changed the way…
