Content marketing has risen in prominence over the past decade, and for good reason. This strategy allows brands to connect to their Consumers. With quality content , brands position themselves…
If you are trying to build a successful online business, you need to learn how to communicate with your Consumers in an effective and concise manner. The internet was created…
In our previous blog post, we discussed seven mistakes you should never make in digital marketing. We are slightly switching gears to focus on content marketing. Content marketing has become…
One of the major benefits of content marketing is the potential for you (and thus your brand) to be seen as an authority in your industry to your audience. Through…
For too long, Instagram has had a bad rap. It was seen as a frivolous app, ideal for posting pics of avocado toast, filtered selfies, and little else. Not any longer. Instagram is quickly becoming the hottest social media platform for for digital marketing. Brands have found success with approaches ranging from direct (Levi’s) and captivating (Reuters) to creative (Playdoh) and irreverent (Taco Bell). Instagram can be as cute, funny, enlightening, or beautiful as you want it to be. Here are a few tips to get the most out of your brand’s Instagram account.
Instagram is a social media platform that focuses primarily on imagery. At first, it was a small fish in a big pond largely dominated by its big brother Facebook. However, now Instagram’s numbers and popularity is nearly surpassing the other social media giants. Why? One word: visuals.
Malcom Forbes once said, “Failure is success if we learn from it.” Og Mandino said, “Failure will never overtake me if my determination to succeed is strong enough.” “Success consists…
The whole point of online marketing—whether you’re on social media or sending out email blasts—is communication. As with any form of communication, there are rules to follow. Your brand should…
We once worked with a Client named Heather, who had a fantastic skin care product. Her all-organic product line appealed to a wide variety of Consumers. She even had a…
