You understand the power of social media marketing. Your brand has accounts on Facebook, Instagram, and Twitter. You have a presence on LinkedIn and a channel on YouTube. You’ve got…
In our previous blog post, we discussed seven mistakes you should never make in digital marketing. We are slightly switching gears to focus on content marketing. Content marketing has become…
One of the major benefits of content marketing is the potential for you (and thus your brand) to be seen as an authority in your industry to your audience. Through…
For too long, Instagram has had a bad rap. It was seen as a frivolous app, ideal for posting pics of avocado toast, filtered selfies, and little else. Not any longer. Instagram is quickly becoming the hottest social media platform for for digital marketing. Brands have found success with approaches ranging from direct (Levi’s) and captivating (Reuters) to creative (Playdoh) and irreverent (Taco Bell). Instagram can be as cute, funny, enlightening, or beautiful as you want it to be. Here are a few tips to get the most out of your brand’s Instagram account.
How do you draw customers to your brand without a repeated sales pitch? You post interesting and engaging content. We at StartUp TakeOff developed a few ideas for posts. You…