A social media influencer is a social media user who is seen as an authority in a given industry, has a large and engaged fan base, and influences others due…
In our previous blog post, we discussed seven mistakes you should never make in digital marketing. We are slightly switching gears to focus on content marketing. Content marketing has become…
One of the major benefits of content marketing is the potential for you (and thus your brand) to be seen as an authority in your industry to your audience. Through…
The whole point of online marketing—whether you’re on social media or sending out email blasts—is communication. As with any form of communication, there are rules to follow. Your brand should…
To rise above the competition, it’s essential distinguish your brand from your competitors.
When someone asks you about any part of your business, you probably have a decent answer ready. After all, if you don’t know what your team is doing, how is…
One of the best parts of online marketing is that anybody can say anything they want. One of the downsides of online marketing is that anybody can say anything they…
Everyone talks about strategies, advertising, and audience outreach, but who knew that there was a place for storytelling in marketing? It turns out that effective social media marketing incorporates storytelling…
What’s your brand’s voice? Is it loud and boisterous? Is it subtle and sleek? Or even worse, is it muted? All entrepreneurs and business owners must know the answer to…
