A social media influencer is a social media user who is seen as an authority in a given industry, has a large and engaged fan base, and influences others due…
For Consumers, Facebook is a fun communication platform. For successful marketers, it’s a tool to build relationships between brands and their Consumers. For unsuccessful marketers, however, Facebook can be an…
At the end of 2016, the vast majority of social media marketers predicted that 2017 would be dominated by video content. They were right: in 2017, video changed the way…
So, you’ve decided to market your business on social media. You sign up on Facebook, Twitter, Instagram– you might’ve even made a Pinterest account. After you optimize your pages with…
Social Media is so intertwined in our lives it is now an obsession. It can no longer be categorized as a trend; it has surpassed the status as something to…
Are they just terms or is there a difference? Some would say the difference is black and white, with something so new, how are we supposed to know? Hopefully the…
