In this day of Internet supremacy, you’d be mad not to be promoting your business on social media. The social media platforms, however, are not all created equal. By this, I mean that it would be folly just to pick the platform or platforms that appear to have the highest reach, because each platform has its own quirks, its own audience makeup, peak times, and techniques for success.

Let’s take a look at a few of the most popular platforms and see which is best for your business.


Everyone knows what Facebook is, even people who aren’t on Facebook. This is not surprising, given that it is still considered the largest social media platform, with more than a billion users of all ages and cultural backgrounds. It also has the most sophisticated advertising system with metrics so you can hone in on your target audience. Facebook is about building your brand by letting followers really get to know your company. 


Twitter is the platform for real-time interactions and engagement. You can target potential consumers with well-placed hashtags, and follow the President’s tweets. Twitter is all about redirecting followers and searchers to your pages, so it’s great for selling services. If your marketing campaign is based on a series of strong visuals, however, Twitter may not be the best primary platform to advertise your business. Twitter is a great way to get messages out quickly and to showcase your customer service savvy by responding to questions and concerns as they come.


Instagram has become a powerful platform for disseminating powerful visual content. It is an excellent platform if you are selling products and have a flair for the aesthetic. The 500 million-plus Instagram users tend to be more tolerant of multiple hashtags, so you can end up with an incredible reach and tap audiences who wouldn’t normally see your content. They also tend to be the younger demographic, so you’ll need to make sure that your products and approach to displaying them are modern and fresh.


Almost synonymous with crafts, recipes, and lifestyle inspiration, Pinterest is another treasure trove for visual content. Users can pin your content to their boards, so your content can really get around. Over 80% of Pinterest users are female, so this platform is best if women DIY’ers and crafters are your dominant target audience. 


If you are looking to connect with other professionals or sell B2B (business to business), it’s a smart idea not only to build up a robust LinkedIn profile, but also to ensure that you keep updating it. It’s not the best social media platform if you are trying to appeal to a more general audience. It’s more of a professional networking site to build contacts and form business relationships. If you are a major selling point of your business, however, you should also join LinkedIn, as your LinkedIn profile can be a powerful way to showcase your talents and accomplishments. 

Platforms Are Best Used As Part of a Strategy

Figuring out which social media platform is the best for your brand is only part of the equation. Each platform has different recommended posting numbers and peak user schedules, and most successful enterprises use a combination of social media platforms to reach different targets. If you are new to social media or want to optimize your social media marketing campaigns, you should seek some guidance from a solid team of diverse social media marketing experts.

At StartUp TakeOff, we understand the value of a strong team. We also know that finding the right people can be nerve-wracking and time-consuming, so we made it easy for our Clients. Choosing the wrong partners can be a costly misstep for any entrepreneur, which is why StartUp TakeOff’s founder, Stefani Thionnet, has assembled a diverse group of marketing experts from across the industry who will provide you with solutions that save you time and money. Our team of marketing industry veterans will get to know you and your brand so that we can provide solutions perfectly tailored to your needs. It’s difficult to find the best people, so we’ve brought them together to get results you will love. Call today: (855) 209-0226 (New inquiries, press 1; Current Clients, press 2).

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