1. Posting Offensive Content.
What happened when GAP posted a racially insensitive advertisement? The internet came after them with the digital equivalent of pitchforks. When American Apparel tweeted a picture of the Space Shuttle Challenger explosion on the Fourth of July, mistakenly thinking it was a picture of fireworks, the ensuing crisis nearly destroyed their brand. Content marketers, do yourself a favor and do your research to the Nth degree. Brainstorm with your team to ensure you haven’t accidentally included a possibly controversial element in your content. Finally, play devil’s advocate and try to determine if there is any possible way someone could take your words or visuals in the incorrectly.
2. Creating Substandard Content.
Rampant typos, pixelated images, faulty information, oh my. While it may seem that ensuring your content’s quality is an obvious step in the creative process, it’s all too common to send out mistake-riddled marketing. Why? Online marketing requires a constant flow of material. Creators must churn out multiple social media posts a day and several blogs each week, not to mention email marketing campaigns. Obviously this puts pressure on the content creators’ schedules and, if not handled correctly, quality may suffer. Always have a system of checks and balances in place to ensure your team doesn’t falter. At Start Up Take Off, our team of professionals scrutinizes every piece of content we create and broadcast, subjecting all material to a cycle of proofing to weed out any possible errors. We ensure our Clients that their brands are represented with exceptional work.
3. Utilizing A Lackluster Strategy.
Vetted, quality content is pointless without the right strategy. Your team must sit down and discuss your plan and overall mission. What are you trying to achieve with your marketing? Craft your content around this overall goal. Additionally, there are some important facets to distributing your message that will prove to be vital. Time is essential: deciding when you schedule your social media posts and when you share a blog to LinkedIn Groups. Of course, you must factor in the time it takes to respond to audience engagement. Additionally, you must also analyze your content via reports to understand what’s working and what isn’t. If all these aspects are not considered, you’re not effectively using the full marketing potential of the internet.
It’s easy to see how any of the above mistakes could negatively impact your online marketing strategy. If you have a team of marketing experts on your side, however, you can rest easy knowing that their goal is to ensure your brand looks stellar online.
At StartUp TakeOff, we understand the value of a strong team. We also know that finding the right people can be nerve-wracking and time-consuming, so we made it easy for our Clients. Choosing the wrong partners can be a costly misstep for any entrepreneur, which is why StartUp TakeOff’s founder, Stefani Thionnet, has assembled a diverse group of marketing experts from across the industry who will provide you with solutions that save you time and money. Our team of marketing industry veterans will get to know you and your brand so that we can provide solutions perfectly tailored to your needs. The best people often strike out on their own, but we’ve brought them together to get results you will love.