For too long, Instagram has had a bad rap. It was seen as a frivolous app, ideal for posting pics of avocado toast, filtered selfies, and little else. Not any longer. Instagram is quickly becoming the hottest social media platform for for digital marketing. Brands have found success with approaches ranging from direct (Levi’s) and captivating (Reuters) to creative (Playdoh) and irreverent (Taco Bell). Instagram can be as cute, funny, enlightening, or beautiful as you want it to be. Here are a few tips to get the most out of your brand’s Instagram account.