Social Metrics: How to Make Sense of It All Activity, engagement, reach, bounce rate, click-throughs…measuring the impact of your social media strategy takes time and effort. A lot of people I’ve…
I have to admit it – even when I have a million other things to do, I check my Facebook feed a few times a day. It’s where I reconnect…
In this day of Internet supremacy, you’d be mad not to be promoting your business on social media. The social media platforms, however, are not all created equal. By this,…
What Is Multicultural Marketing? Marketing is important for every company. It’s how company messages get out into the world to attract leads and bring them back to become Clients. But…
How to Set Social Media Goals for Your Business and How to Achieve Them You’ve probably heard that social media is crucial for your business, and that content is king.…
Once a lowly pound sign, the hashtag has metamorphosed into the easiest way to categorize content on social media. Having not only made its way into ranks of Dictionary.com, but classically…